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This month, vegan brand Follow Your Heart (FYH) will begin rolling out its pourable vegan pancake and waffle batter (called “Rocket Cakes”) at all Fresh Thyme Market across the Midwest with additional distribution planned for coming months. A mess-free, easy vegan breakfast solution, Rocket Cakes were developed in partnership with sisters Jenny Engel and Heather Bell (owners of vegan company Spork Foods) over the course of five years and are made with 92-percent organic ingredients and ancient grains including corn, millet, and quinoa. FYH bumped up against a few challenges in getting the formula for Rocket Cakes and its package design just right and is now ready to release its breakfast innovation to the public.
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United-states
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