Disney delivers SVOD 101 with Cruella brand partnerships
Disney is ensuring UK cinemas reopen with a bang after teaming up with several brands to mark the release of Cruella on the big screen. The black-and-white fashionista has naturally gravitated towards some high-profile tie-ups.
Support for the May 28 release will come from Mac, Westfield, Liberty, The Lanesborough Hotel, De Beers, Singer and Tom Davies, which will each play a supporting role in bringing one of cinema’s most fashionable villains to life.
Launching simultaneously in cinemas and on Disney+, Cruella sees the return of Cruella de Vil, played by Emma Stone. Known for a penchant for fur coats, Cruella this time plays a chic fashion diva during the punk rock revolution in 1970s London.