Residents near the popular attraction in the Staffordshire village also revealed that passing trade boosts the local economy, powers businesses and keeps property prices booming.
Last year, ‘lipstick brother’ Li Jiaqi sold almost $2bn of products on China’s Singles’ Day. With the likes of TikTok running headlong into the shoppable space, the number of similar stories will only increase. Is this the year of shoppable media? And if it is, how can smart brands get involved? We asked five experts from The Drum Network.