Simon Harwood, head of strategy at the7stars, looks at how AI has replaced metaverse in the marketing tech hype cycle and explains how the two may be closer linked than we've previously assumed.
When Adidas tweeted 25 pairs of diverse breasts to promote its extensive sports bra range this week it inspired debate about social media censorship, the cynicism of purpose marketing, and, the power of the ever-present male gaze. The Drum asked top female creatives whether they reckon the resulting noise constituted an effective marketing campaign.