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13th April 2021
Diageoâs gin brand Gordonâs has launched its new alcohol-free alternative in a mixed ready-to-drink (RTD) can. The RTD format is now available in Sainsburyâs and wholesale, with roll out across wider off-trade outlets throughout 2021.
This new format follows the launch of Gordonâs 0.0% in December 2020, which was the leading brand within no and low spirits in terms of value sales in January this year. With the low and no alcohol RTD category currently experiencing growth of 30%, the Gordon’s 0.0% Alcohol Free Spirit & Tonic premixed can (RRP: £1.60 for 250ml can, or £5.50 for 4 pack) is expected to prove popular within the convenience and summer occasions.
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Can a gin-free cocktail really raise our spirits?
Glass act: sales of no- and low-alcohol drinks have nearly doubled in four years. Photograph: Dan Saelinger/trunkarchive.com
Glass act: sales of no- and low-alcohol drinks have nearly doubled in four years. Photograph: Dan Saelinger/trunkarchive.com
Despite what you might think (or practise), booze sales in the UK are falling fast, and more and more of us are turning to no-and-low alcohol drinks
Sun 21 Feb 2021 07.00 EST
Justin Hicklin is describing first meeting his business partner, back in 2019. “I did think, ‘Oh God, that chap off
Made in Chelsea.’ I was pleasantly surprised that he was charming and not at all a dick, as I was expecting.” Hicklin, 60, is a former advertising executive with the air of a man who happily admits he comes “from a generation that would go out three nights a week and down 10 pints and not think it unusual”. His business partner, Spencer Matthews, 32, the reality TV star, is sitting alo
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