A campaign to reduce sewer blockages across Wirral has been launched to encourage residents in Moreton and Greasby to think twice about what they re flushing down their toilets and pouring down their sinks. United Utilities and Wirral Working Together started the campaign, Stop the Block, in a bid to reduce the risk of blockages and future flooding. Since the campaign began, there has been a 94% reduction in unflushables found in the sewers of Moreton and Greasby. Playing a huge part in the campaign are 12-year-old Charlotte Bithell, from Bebington and Lucy O’Keeffe, 10, from Moreton, who won the United Utilities competition to share the Stop the Block message and help educate the next generation.