With businesses across the board still reeling from the ongoing effects of Covid-19, a number of media businesses have extended a helping hand – more than often not using their channels and reach to give struggling companies a boost.
Now Mediamark, with Kagiso
Media Radio’s Jacaranda FM and East Coast Radio (ECR), have launched a
multi-channel, mass reach #341LiftOff’ campaign to lend a hand, and also
give impetus to their own stations’ advertising bottom line.
“This is a super once-off price promotion where advertisers of any ‘size’ can buy one radio ad and get two radio ads for free – even in peak hour time channels if they so desire,” said Charlie Wannell, head of marketing at. Mediamark. “It will be served on a first come first served bases – we will be monitoring our inventory carefully.” The offer will end on 4 July.