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There is no easy way to say it: When the reviews are this sensational, the marketing support is this substantive and the theatrical footprint is this wide and ticket sales are nonetheless this low it usually amounts to outright marketplace rejection.
This has been a weird year for horror movies. Per usual, studios have pumped out a steady stream of them; some good and others not so much. But what s been strange is seeing fair-to-middling horror flicks (and there have been several) being granted "instant classic" status by some truly passionate fan bases. Now don t get me wrong, these films aren t in the same abysmal vein as the "Firestarter" or "Texas Chainsaw Massacre" reboots from earlier this year. Not even close. But it s strange to see this level of enthusiasm over such unremarkable genre entries.
Paramount Pictures’ “Smile” enjoyed a frighteningly good debut at the domestic box office this weekend, opening in first place with $22 million, according to estimates from measurement firm Comscore.