Walmart is expected to give a progress report on the program when it reports earning on Tuesday. So far, the retailer has not shared subscriber numbers and that s unlikely to change this week but investors and analysts will listen to clues about whether the program is helping the retailer deepen relationships with its shoppers and sell them other kinds of services. Hanging on to market share and driving trips to the store has grown in importance, particularly as consumers get vaccinated and feel free to return to more typical pre-pandemic spending patterns.
Walmart+ is part of the retailer s plans to broaden its business beyond retail and use its reach to make money in other ways, from advertising and financial services to health-care. When customers sign up for the program, the retailer can learn more about their shopping list and preferences which they can then turn into customer benefits like personalized coupons and new revenue streams like targeted ads.
Walmart is expected to give a progress report on the program when it reports earning on Tuesday. So far, the retailer has not shared subscriber numbers and that s unlikely to change this week but investors and analysts will listen to clues about whether the program is helping the retailer deepen relationships with its shoppers and sell them other kinds of services. Hanging on to market share and driving trips to the store has grown in importance, particularly as consumers get vaccinated and feel free to return to more typical pre-pandemic spending patterns.
Walmart+ is part of the retailer s plans to broaden its business beyond retail and use its reach to make money in other ways, from advertising and financial services to health-care. When customers sign up for the program, the retailer can learn more about their shopping list and preferences which they can then turn into customer benefits like personalized coupons and new revenue streams like targeted ads.
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