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Iceland criticised by town council for not having Welsh on its store sign Tom Bevan
A town council has criticised the signs on a new Iceland store because of the lack of Welsh.
The company, which has its headquarters in Wales, has applied for permission to display signs on a new branch ahead of its opening next month. But Aberystwyth Town Council objected to the signs on the building and the retail park because they are only in English.
The council confirmed at a meeting it “objects to monolingual signage”, adding all signs “should be bilingual with Welsh first”. Town mayor Charlie Kingsbury said: “We should make the point that we expect all signage to be bilingual.”
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By Staff Reporter
A computer generated image of how the new Iceland store in Aberystwyth could look if the sign was written in Welsh - NB This image was created by SWNS and is entirely speculative. See SWNS story SWBRiceland. Officials in Wales have demanded branches of Officials in Wales have demanded branches of Iceland use the Welsh word for the country on its signs. The frozen food chain has become embroiled in a fresh controversy over its planned signage for a new store. The company, which has its headquarters in Deeside, has applied for permission to display signs on a new branch ahead of its opening next month.