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Transcripts For MSNBCW The Rachel Maddow Show 20160809

He had come in second before. Now hed run and hed win, but mccain got into the race in early 2007. After that, just about everything went wrong for him. By the summer of 2007, john mccains campaign looked dead. His poll numbers had collapsed. His fundraising evaporated. He was shedding staffers. People were abandoning the Campaign Like a sinking ship. Political guru Charlie Claire declared, it is effectively over. It is the executers of the state that are taking over. That was the diagnosis of the Mccain Campaign in the summer of 2007. He reorganized. He concentrated his efforts on the New Hampshire primary. He gave new policy speeches. He put out an ad focusing on his prisoner of war experience. He debuted a feisty new persona in debates. In mccains case in 2007 and 2008 it worked. He went on to win New Hampshire. He went on to win the republican nomination for president. It was a successful example of the campaign reboot, but most reboots are not nearly as successful as john mccains

Transcripts For MSNBCW The Rachel Maddow Show 20160809

His fundraising evaporated. He was shedding staffers. People were abandoning the Campaign Like a sinking ship. Political guru Charlie Claire declared, it is effectively over. It is the executers of the state that are taking over. That was the diagnosis of the Mccain Campaign in the summer of 2007. He reorganized. He concentrated his efforts on the New Hampshire primary. He gave new policy speeches. He put out an ad focusing on his prisoner of war experience. He debuted a feisty new persona in debates. In mccains case in 2007 and 2008 it worked. He went on to win New Hampshire. He went on to win the republican nomination for president. It was a successful example of the campaign reboot, but most reboots are not nearly as successful as john mccains was back in 2007 and 2008. Back when his campaign was struggling last fall, jeb bush would frequently invoke the example of mccain, promising that he, too, would bring his campaign back from the dead. But when bush attempted a reboot in octobe

Transcripts For MSNBCW The Rachel Maddow Show 20160809

So 2008 was supposed to be john mccains time. He had come in second before. Now hed run and hed win, but mccain got into the race in early 2007. After that, just about everything went wrong for him. By the summer of 2007, john mccains campaign looked dead. His poll numbers had collapsed. His fundraising evaporated. He was shedding staffers. People were abandoning the Campaign Like a sinking ship. Political guru Charlie Claire declared, it is effectively over. It is the executers of the state that are taking over. That was the diagnosis of the Mccain Campaign in the summer of 2007. He reorganized. He concentrated his efforts on the New Hampshire primary. He gave new policy speeches. He put out an ad focusing on his prisoner of war experience. He debuted a feisty new persona in debates. In mccains case in 2007 and 2008 it worked. He went on to win New Hampshire. He went on to win the republican nomination for president. It was a successful example of the campaign reboot, but most reboots

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