As brands scramble to stake their claim in the metaverse, many have been left wondering: what is the quickest and most effective route into this virtual space – gaming or virtual reality (VR)? Here’s why the latter might be the best choice.
As brands scramble to stake their claim in the metaverse, many have been left wondering: what is the quickest and most effective route into this virtual space gaming, or VR? Here's why the latter might be the best choice.
A sceptic might say that Facebook rebranding as Meta to demonstrate the interoperability of its platforms was a cynical PR stunt to mitigate the likelihood of antitrust proceedings.
Metaverse Fashion Week, hosted by virtual social platform Decentraland, promised to be the largest digital fashion event to date, but cartoonish graphics