At the peak of its feud with Apple over privacy policy changes that allowed users to opt out of ad-tracking, Facebook launched a campaign called
Small businesses deserve to be heard, proposing the idea that the move hurts these businesses. And now that Apple is moving forward with the proposed changes despite criticism from Facebook (complete with full-page newspaper ads), the social media behemoth is launching another campaign,
trying to convince users that these personalized ads are good for them as well as small businesses.
You call this audacity. Facebook calls it business, or fighting for small businesses.
Going by the name of
Published on: Friday, December 18, 2020
By: AFP
Text Size:
This combination of pictures shows the logo of US online social media and social networking service, Facebook displayed on a tablet, and a the logo of American multinational company Apple.
SAN FRANCISCO: Social networking giant Facebook opened fire on Apple, saying the iPhone maker’s new measures on data collection and targeted ads will hurt small businesses.
The dispute between the tech giants centres on changes in the latest version of Apple’s iOS operating software, which include a tracking transparency feature that Facebook claims will cripple its ability to serve up targeted ads.
Thursday, 17 Dec 2020 06:28 PM MYT
The dispute between the tech giants centres on changes in the latest version of Apple’s iOS operating software, which include a tracking transparency feature that Facebook claims will cripple its ability to serve up targeted ads. AFP pic
Subscribe to our Telegram channel for the latest updates on news you need to know.
SAN FRANCISCO, Dec 17 Social networking giant Facebook yesterday opened fire on Apple, saying the iPhone maker’s new measures on data collection and targeted ads will hurt small businesses.
The dispute between the tech giants centres on changes in the latest version of Apple’s iOS operating software, which include a tracking transparency feature that Facebook claims will cripple its ability to serve up targeted ads.
Facebook goes to war with Apple over targeted ads bangkokpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bangkokpost.com Daily Mail and Mail on Sunday newspapers.
Facebook highlights small businesses as it ramps up Apple criticism
Facebook already made it clear that it isn’t happy about Apple’s upcoming restrictions on app tracking and ad targeting, but the publicity battle entered a new phase today.
Over the summer, Apple announced that beginning in iOS 14, developers will have to ask users for permission in order to use their IDFA identifiers for ad targeting. On one level, it’s simply giving users a choice, but because they’ll have to opt-in to participate, the assumption is that we’ll see a dramatic reduction in app tracking and targeting.