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Eight experts explain why innovation is an iterative process that relies on trial and error, requiring a pragmatic, adaptable approach.

Saras sarasvathyRandy greiserCharlesf kieferSeth godinHeidi zakMelanie perkinsTim ferrisLeonarda schlesingerReid hoffmanPaul jarvisCharles schwabUniversity of virginia darden school businessWhy staying smallNext big thingDarden schoolJust start