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After 35 years of being a publicist for arts groups and other Bay Area-based clients, gay marketing professional Charles Zukow is retiring as of March 31 and shuttering his firm Charles Zukow Associates. Zukow started out as an actor, landing small parts in the gay 1982 film Making Love and other movies. He also performed with the L.A. Stage Company and worked in the music industry. A job with Bill Lanese Advertising and Public Relations brought him to San Francisco. He later was hired as the PR director for the San Francisco International Film Festival. In 1990, he joined Browne Abrams Public Relations and worked his way up to become a partner and eventually take over the firm in 2002.

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