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Vanguard Group to open CFP-poaching battle front in Schwab-Fido-Pershing backyard, after its human RIA grows AUM 72% to $231 billion

News, Vision & Voice for the Advisory Community The Malvern, Pa, manager of $7.5 trillion moves aggressively on Dallas metro area where its big rivals employ tens of thousands, showing Vanguard CEO Tim Buckley s faith in the RIA business model Comments Vanguard Group appears ready to make a major commitment to its Vanguard Personal Advisor Services robo (VPAS) by dramatically expanding its bolt-on human advisor contingent in the backyard of its biggest competitors.  The Malvern, Pa, manager of $7.5 trillion-plus is eyeing a major expansion in the Dallas/Fort Worth area, where Charles Schwab Corp., Fidelity Investments and Pershing already have major footprints.  Michael Kitces:  Consumers actually want to talk to a CFP professional and don t actually want a robo-advisor,

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