The Drinks Business
11 March 2021 By Patrick Schmitt
UK supermarket Morrisons is currently selling Champagne for just £10, but what does it taste like, and can you get hold of any?
db investigates.
Put to the test: Charles de Villers Brut NV Champagne
Having received an email this week to alert me to the fact that Morrisons was selling its Charles de Villers Brut NV Champagne on a half-price deal in the run up to Motherâs Day this Sunday, my curiosity was piqued â after all, this £20 fizz was now retailing for £10, making it the cheapest Champagne in the UK, and possibly the world, if only for a limited period.
Many of us will not be able to celebrate New Year s Eve in the way we d hoped.
Yet come midnight we will still want to pop a bottle or two of champagne to usher in let s hope a far better 2021.
With the exception of the French, who make it, no nation drinks as much champagne as the UK we down around 27 million bottles a year.
Which explains why supermarkets have a raft of deals, with plenty of bottles for £18 or less.
Rather than being part of own-brand ranges, these bargains are usually made exclusively for the shops by large champagne houses and have the associated labels of upmarket brands, disguising the fact you ve scrimped on a cheaper version.