May 14, 2021 10:36
Charity The Kids’ Cancer Project has created an AR filter, the ARRRR filter, in a new pro bono campaign via We Are Social.
The Facebook and Instagram filter changes the user into a pirate in support of Pirate Day 2021, today (14 May).
The Kids’ Cancer Project AR filter for Pirate Day 2021
Pirate Day is an annual fundraiser for The Kids Cancer Project, which looks to raise money to put toward research for better treatment for children’s brain cancer.
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By entering a code after donating at PirateDay.com.au, users can unlock Rosie the parrot in the filter. The filter can be found on The Kids Cancer Project’s Instagram page. The socially-led agency has enlisted influencers Olivia Vivian, Ben Poulson, and Mel Schilling to promote the campaign and encourage others to donate.