difference between people paying more for that burrito versus paying more for big mac. the passion and the devotees are very different. i don t think so. haveow ever eaten a big mac? i have. you know a lot of mcdonald s customers who would pay more up to 50% more for that big mac to support those higher it s not charity neil. this is the thing. people pay more money because they have a better experience in a restaurant, whether it s mcdonald s or chipotle. i understand that. chipotle they have this great experience. chipotle people will happily pay more for something and it works out for arch, is very different than saying mcdonald s or the neighborhood diner is going to pay more for that help. right? i think they will. i think that the price elasticity at mcdonald s is something you understatement, and people would rather have be buying hamburger from somebody that their tax dollars