earth shock prize, the words and ambition of president kennedy helped create the earth shop vision. we choose to create the earth shop vision. - choose to go to the moon he said, not because it is easy, but because it is hard. it was that moonshot speech that inspired me to launch the prize with the aim of doing the same for climate change, as president kennedy did for the space race. like president kennedy, catherine and ifirmly race. like president kennedy, catherine and i firmly believe that we all have it in ourselves to achieve great things. the challenge now will be ensure events in london don t overshadow the plans for boston, the reception at buckingham palace on monday was an important event for the queen consort, reinforcing her support for victims of domestic violence. the way charity chief executive ngozi fulani was spoken to has caused much set. i