This week’s BIG move:
Calling all SMEs: Outdoor media owner to give local businesses
advertising boost to the tune of R8M
Tractor Outdoor is offering small and medium-size businesses (SMEs) their share of a collective R8 million in media exposure as part of its #20in21 SME Initiative.
The media owner will leverage its extensive network of nationwide outdoor media inventory to promote local businesses for free, and is open to all SMEs in South Africa. The idea, explains Remi Du Preez, commercial director at Tractor Outdoor, is to “give these businesses a much-needed marketing boost, helping them to increase sales and secure top of mind awareness”.