‘Ndinithanda nonke emakhaya (I love you all)’ is a term used by and associated with broadcast legend, Noxolo Grootboom. She graced our screens for decades and on Tuesday, 30 March 2021, after 37 years in the media industry, she read her final isiXhosa news bulletin for the SABC.
President Cyril Ramaphosa postponed his address to the nation to allow South Africans to watch Grootboom one last time. You know you are famous when the president postpones his address so you can do your thing.
In her interview with eNCA, uMamNoxolo gave her fans all the credit for her fame. Noxolo said she realised a long time ago that her fate did not lie in her employer’s hands, but rather her audience, and if they trusted and respected her, then she would have longevity.
Have consumer spending habits changed for good as a result of the Covid-19 pandemic?
After two months of lockdown level 3, South Africa moved to Level 1 on Sunday evening. While many are celebrating getting some of their freedom back, this pandemic has landed most businesses and consumers in uncharted territory.
The fear of a third wave is still real and 78% of Jacaranda FM’s audience believe that we have a year before our lives return to normal (Jacaranda FM February Consumer Survey). The Covid-19 pandemic has changed how we work, travel, communicate, shop, and more, but which new habits are likely to stick permanently?
What’s the probability that you’ll remember every piece of content that you’ve consumed today? With so much marketing material in the world, today’s audience needs sticky content to retain their attention and convince them to re-visit your website.
If the IAB’s South Africa Online Annual Wrap Up Of 2020 is anything to go by, South Africans spent 2020 searching for content that would inform, entertain, give them topics to talk about with friends and family, and allowed them an opportunity to escape from reality with a variety of videos and podcasts.
Some notable insights quoted from the report