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Travel is changing – and not only because of the pandemic. Tech-savvy jetsetters expect a seamless experience in the palm of their hand. With technology evolving at breakneck speed, the travel industry’s biggest players are leveraging it to improve safety, the customer experience and sales in innovative ways.
Among them is Plaza Premium Group (PPG), the world’s largest independent airport hospitality company. We caught up with their chief commercial officer (CCO), Bora Isbulan, to discover how they’re meeting the changing needs of today’s traveller with exciting, tech-driven initiatives like their new ‘Smart Traveller’ loyalty programme.
Bora Isbulan, Chief Commercial Officer of Plaza Premium Group