Apr 21, 2021
New Vans CMO Kristin Harrer - Photo courtesy of Vans
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Editor’s note: The Chief Marketing Officer is a new role at Vans. Nick Street remains Global VP of Integrated Marketing.
Vans Appoints Kristin Harrer as Global Chief Marketing Officer
Former Dollar Shave Club CMO brings extensive retail, branding and digital marketing leadership to drive deeper, authentic consumer relationships and brand experiences for Vans
COSTA MESA, CA, APRIL 21, 2021 – Vans, the global icon of creative expression, today announced that Kristin Harrer has joined the company as Global Chief Marketing Officer, effective today. As CMO, Kristin will lead the company’s global marketing and creative teams as Vans continues its brand purpose of empowering creative self-expression in youth culture across action sports, art, music and street culture.