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VMLY&R s FitCHIX for Honest Eggs Co wins two Grand Prix at MAD STARS 2023; HERO picks up one Grand Prix for Maybelline Through Their Eyes

MAD STARS has announced this year’s Grands Prix of the Year, which were chosen from 20,282 entries from 63 countries. Australia has secured three Grands Prix with VMLY&R Melbourne's 'FitCHIX' campaign for Honest Eggs Co. scoring the Data Insight Stars Grand Prix and the Commerce Stars Gran

Women must wear bikini bottoms ; the paradigm shift needed to change the angle towards female athletes

Sports broadcasting is often justified by the commercial logic of “sex sells,” hiding behind the implicit assumption that the only way to consume sports is through the male gaze. But some brands are challenging this deeply misogynistic narrative, starting long-overdue conversations about the brazen objectification of women in sports.

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