It’s not everyday that a beauty brand can proudly affirm that they also have a global film studio division under their belt. SK-II, however, isn’t your average beauty brand. Since its inception in 2014, the brand’s content hub has been “dedicated to tackling social pressures impacting women today,” and its
Change Destiny campaign is driving that mission forward in unimaginable ways.
“At SK-II we’ve always believed that our main responsibility is the overall well-being of the women that we serve,” the brand tells ESSENCE. “The more and more we began to understand their lives we realized it’s not just about how good their skin would looks, but really about how we could impact their lives on a greater level. We are always given a choice as a brand of whether we put more dollars on just sending the product or helping women overall, we choose the second option.” Helping to fulfill that responsibility is SK-II’s newest animated “VS Series” which highlights s
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