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Chanel noses further into southern France to keep mulling No 5

The brand is buying more land in the region for jasmine production, the key ingredient in its iconic perfume

Chanel No 5: Meet The Man Responsible For The 55 55-Carat Diamond Necklace

In 1921, Gabrielle “Coco” Chanel commissioned perfumer Ernest Beaux to create a signature scent. The couturier considered the number five to be lucky and, as the story goes, she consequently chose the fifth sample of the fragrance, deciding to name it No 5. A decade later, Mademoiselle (as she’s often known) introduced her first and only official jewellery collection, named Bijoux de Diamants, at her home on Paris’s Rue de Faubourg Saint-Honoré. Set with diamonds and sculpted using platinum that was cast to shape shooting stars and bows, most of the pieces were later disassembled. A surviving brooch was eventually recovered by Chanel, and it is now part of the house’s heritage collection.

Chanel No 5 Celebrates 100 Years With A Short Film On The Evolving Concept Of Celebrity

Chanel No 5 Celebrates 100 Years With A Short Film On The Evolving Concept Of Celebrity
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

Chanel No 5: the cult perfume turns 100 | All media content | DW

In 1921, Gabrielle "Coco" Chanel launched a new fragrance created for women. The result: Chanel No. 5 the most iconic perfume of the 20th century.

Withstanding The Test Of Time, Chanel N°5 Turns 100

Withstanding The Test Of Time, Chanel N°5 Turns 100
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

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