While his concerts attract capacity crowds from the entire spectrum of Israeli society and his albums have gone gold, he still only wants to sing about the Borei Olam
The 5 Towns Jewish Times
December 23, 2020
Aside from the “Av” that begins both of their first names, or aleph beis if the letters were written in Hebrew, and the fact that Avraham Fried and Aviv Geffen are renowned recording artists, I would say there is not much else that might bring these two artists together.
So when I received a notification from Apple Music about “Betzoret,” a new collaboration between Avremel, as Avraham Fried is affectionately known, and Aviv Geffen, I had to listen. My impression after listening to the three-minute-plus song and reading the lyrics, composed and written by Aviv Geffen, was that this is not just a song but a story of reconciliation between Aviv Geffen, whose music has been inspired by Pink Floyd, U2, Bob Dylan, and John Lennon, and his soul, which he has laid bare recently due to what seems to be an awakening brought on by lessons he has learned from the coronavirus.