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Fashion Week Amid The Pandemic
Fashion weeks around the world have had to adapt to the new normal of pandemic protocols. For Seoul Fashion Week, this meant a live stream with no audience. COVID-19 safety measures were also put into place between organisers and models. Some shows and performances were also pre-recorded instead of LIVE.
While this sounds a little sombre, one fortunate turn of events was that this year s Seoul Fashion Week was able to take place at some of the city s most beautiful cultural landmarks. While past shows had always been held at the Dongdaemun Design Plaza, this year, organisers were able to utilise national museums, parks, and locales.
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It was just over a year ago when Seoul Fashion Week became one of the first major fashion events to fall victim to the coronavirus. Due to South Korea’s locus as an early hotspot for the pandemic, the announcement of its postponement was made while Paris Fashion Week was still very much underway. While the situation in South Korea is currently stable, the week’s organizers were keen to ensure that this season’s events went ahead as responsibly as possible, with all of the shows live-streamed without an audience. Yet what emerged from these limitations was a surprising amount of creativity, with many of the week’s standout collections coming by way of younger and emerging voices.