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RIYADH: Adidas MENA has revealed the official sponsorship of Challenge football team, winners of Saudi Arabia’s first ever Women’s Football League (WFL).
Through this announcement, Adidas aims to support Saudi Arabia’s efforts as part of the 2030 vision to empower and create opportunities for women of the region.
Commenting on the partnership with the Riyadh based team, Rawh Al-Arfaj , Challenge Team Founder and CEO said, “We are honored to be the first female football team to be sponsored by adidas in Saudi Arabia. We’ve really seen Challenge Football Team gain momentum since the establishment of the first Women’s Football League in Saudi Arabia in 2020, and we hope to inspire girls and women in Saudi Arabia and beyond to pursue their passion.”