The Sustainable Hospitality Alliance gathered members and partners in London for the organisation’s annual members-only Net Positive Summit. I had a front row seat to the debate on the key theme: driving collaboration within the industry on a pathway to a positive hospitality with a focus on the purpose for People, Planet, and Prosperity. The initial public introduction of this phrase, and ultimate goal for the hospitality industry sparked the debate on such a striving ambition. In the words of the Alliance’s Chairman Wolfgang Neumann, we must embrace the most outrageous goals in order to achieve true sustainability’, emphasis on True Sustainability.
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