The benefits of sports
development in countries like Cambodia are well documented. Countries with a
healthy sporting culture generally see over time reduced healthcare costs and improved
social cohesion. A strong believer in the potential of Cambodia, Chen Zhi participates
in any opportunity that can help raise Cambodia s international standing, such
as sports development. The profile of any sport in a country, however,
depends greatly on the achievements of the national side. Prince Group, one of the largest corporate conglomerates in Cambodia,
has realized this and plays a vital part in the development of Cambodian sports
by supporting the men s volleyball team.