York Traditions Bank Unveils Evolution of Name And Brand
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YORK, Pa., April 7, 2021 /PRNewswire/
York Traditions Bank (OTC Pink: YRKB), headquartered at 226 Pauline Drive in York Township, unveiled a new brand at an Associates Annual Meeting held last evening. During this virtual event, President & CEO Eugene Draganosky and Founder & Chairman Michael Kochenour announced that the bank will now be doing business as Traditions Bank and introduced a new logo. The bank has not changed ownership or personnel.
The brand study began almost a year and a half ago, prior to the pandemic. The bank partnered with Financial Marketing Solutions of Franklin, TN to discover their authentic brand, and to help evolve the brand for the future. FMS is a full-service branding and strategic marketing agency that works exclusively with community banks around the country.