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Little impact from extending stays
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Pattaya confronts slow rebound
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Pattaya operators gloomy on foreign arrival figures
published : 15 Jun 2021 at 04:00
Pattaya s reopening scheme for vaccinated foreign visitors has been selected as the pilot project for non-island provinces, but operators predict demand in the first few months will be patchy as a flip-flop on regulations may derail holiday plans in Thailand. The early stages of reopening will not attract many leisure tourists as it s low season here and some are unsure about inconsistent regulations. We should observe the Phuket sandbox, said Thanet Supornsahasrungsi, acting president of the Chon Buri Tourism Council. The market in the beginning is more likely to be business travellers or Thai returnees who want to skip mandatory quarantine in the capital, opting for a more relaxed location.
No to nightlife, yes to vaccinations: can Thailand’s Pattaya rebrand and reopen? A solitary man sits on the Pattaya beach. Photo: Xinhua
The city of Pattaya has for decades been one of Thailand s top tourist draws, but the Covid-19 pandemic has proved catastrophic to local businesses. Wellness entrepreneur Chairat Rattanopas puts it best: We ve hit rock bottom.
Mass vaccinations appear to be the only way forward for Thailand s battered tourist industry, which before the pandemic accounted for a fifth of Southeast Asia s second largest economy - likely more, if businesses in the informal sector such as tuk-tuks and food stalls are included.