Details 19 April 2021
Children’s Cancer Foundation is turning its iconic fundraising event, Hair for Hope, virtual this year. Digital marketing efforts for Hair for Hope 2021 will be underpinned by a strong storytelling focus, brought to life via emotive sharing from past shavees (those who have shaved their hair for the event), childhood cancer survivors and caregivers. This will be done on social media through a mix of static and rich media content.
There will also be livestreaming of head-shaving throughout the two-month campaign. Having a total of four livestreams throughout the campaign, each livestream session will have at least two ceremonial shavees and live-streaming will be done at partner venues such as Kong Meng San Phor Kark See Monastery. Additionally, Hair for Hope will roll out branded stickers, AR (augmented reality) filter on Instagram and DP (display picture) frame on Facebook. The Facebook display frame and AR filt