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Tim Wiederhoft, Wow Wow Hawaiian Lemonade’s CEO, predicts his brand will nearly double in size by the end of 2022, and to him, that’s just being modest.
By September, the 12-unit brand had solidified 40 agreements, which is the largest number of deals during a calendar year since the brand started franchising in 2017. The record pace puts the chain in position to “blow that 10-store opening I have planned next year out of the water,” Wiederhoft says. Multiple debuts are projected across Dallas, San Antonio, New Mexico, Northern California, and Arizona in 2022.