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The range will be available through wholesale from January 2021
Mars Petcare is to roll out three of its bestselling petcare lines in new price-marked packs for the convenience channel from January.
The lines are a Pedigree Pouches 12-pack (£3.75), Cesar Trays 8-pack and Sheba Pouches 12-pack (both £4.75).
The supplier said the launch came on the back of research that found 55% of pet owners failed to purchase petfood in convenience stores due to lack of choice.
It also said pet owners spent 26% more on groceries than those without pets, underlining their potential value for retailers.
“After a challenging year for many, we recognise that shopper habits and priorities have changed and we’re adapting our range and recommendations accordingly,” said Mars Petcare UK convenience channel director Alex Smith.