over 1,000 miles away. we ll check out a range of other gadgets being showcased here in vegas and hearfrom two major ceos. one is the big boss of siemens, the world s largest engineering company. and i m alsojoined by the head of nasdaq, the most famous tech index on the planet, to explore what are the big issues affecting the wider industry. wherever you rejoining us from around the world, a big hello from las vegas and a warm welcome to the show. this week, we re on location at ces, the consumer electronics show. it s notjust a top tech event. it s also one of the biggest conventions in the world. 130 attendees are expected and more than 4,000 exhibitors. we ll be hearing from some very long established brands plowing a furrow in technology at the top of their fields. and there s no escaping it. artificial intelligence is everywhere. the past year has been a turning point for al, especially generative ai. that s the tech that creates human like text or imagery based on user
ceo of playfinity. tell us a bit more about your product. yes. so this is a gaming football. so this is full of sensors, connects to an app full of physical games that you can play alone or with other kids around the world. and we have games like 20 kick ups. so can you do 20 kick ups? you ve got three lives and if not, you just keep going. the magic is that you can play with all the other kids around the world who also have the football. ok, so why try and gamify football? because kids are dropping out of sports at a rate that we ve never seen before. the screens are the new streets and we need to evolve with the times. we need to give them avatars, leaderboards, gamification. we need to give them what they want. and that means putting awesome sensor technology into existing equipment and gamifying it for them. this next product is a ces innovation award honouree. it is a fitness tracker and a health coach in one small ring that is ai driven. and tyler, tell us more about this. so thi