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Want to find your PERFECT lipstick shade? Pinched finger beauty trick that s claimed to help you find the right hue goes viral - but does it REALLY work?

In the clip, TikTok followers were advised that they could find their perfect lipstick shade by pinching the very tip of their finger and comparing it to colors, claiming it was a trick used by women in the 1950s.

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Inside the Latest Crop of Expert-founded Beauty Brands – WWD

A new generation of industry professionals are taking their expertise to the skin care, hair care and makeup product games.

Lucie greeneKatie jane hughesTracy klineRyan turnerAshley grahamJason diamondIlya seglinIvan polBobbi brownKarlie klossMara roszakCarrie pickettDavid chernoffMila kunisCerre francisMark ferdman

What Investors Are Looking For in a Beauty Start-Up

What Investors Are Looking For in a Beauty Start-Up
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Nikki DeRoest, Cerre Francis Cofound Ciele Beauty Brand – WWD

Nikki DeRoest and Cerre Francis have cofounded Ciele, an acne-safe and high-SPF makeup brand debuting at Sephora.

United statesAlison hahnCerre francisNikki deroestKevin murphyHourglass cosmeticsNorth americaSonoma brands capital