NHL great Mark Messier says ‘yes’ to CBD water FILE: Former NHL player Mark Messier arrives on the red carpet before the 2015 NHL Awards at MGM Grand Garden Arena on June 24, 2015 in Las Vegas, Nev. / Photo by Bruce Bennett/Getty Images
Mark Messier, the Alberta-born, six-time Stanley Cup champion and National Hockey League (NHL) All-Star, is bringing his considerable skills to U.S.-based NXT Water as an equity partner and brand captain for Akeso CBD water.
“The Moose” a moniker befitting his size, strength and determination during his playing days and NXT Water jointly announced the partnership. The new pairing will see the former Edmonton Oiler working closely with the company’s executive team on branding, advertising and marketing campaigns, social and digital content, opening up new sales and distribution channels and other initiatives.
This article was originally published on WeedWeek, and appears here with permission.
Special Purpose Acquisition Companies, or SPACs, are having a moment in the cannabis industry. Last month Subversive Capital used the investment structure to launch a major California operator following several more big deals this year.
WeedWeek recently talked to Joe Crouthers, a Goldman Sachs alum who’s now CEO of Ceres Acquisition Corp., to discuss why pot SPACs make sense right now. He offered a primer on how they work, and discussed his plans for the SPAC Ceres is sponsoring.
This interview has been edited for length and clarity.