May 9, 2021 8 min read Opinions expressed by
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Accor is placing its bets on the lifestyle category over the next few years, with the number of its lifestyle hotel openings expected to triple by 2023. To top that, Accor’s lifestyle segment currently accounts for roughly 5% of the group’s annual revenue, while representing 25% of the company’s development pipeline by value. A recently announced joint venture with Ennismore, expected to close in the second quarter of 2021, will only add to Accor’s lifestyle muscle. Once complete, the deal will bring together a portfolio of lifestyle brands, including The Hoxton, Gleneagles, Delano, SLS, Mondrian, SO/, Hyde, Mama Shelter, 25h, 21c Museum Hotels, TRIBE, JO&JOE, and Working From .