Tv, Purdue University professor Kathryn Brownell teaching a class about political advertising, in the 19 fifties. Highlighting the eisenhower president ial campaigns, she compared radio and early tv ads, and discusses what make them successful. Nothing perhaps captures the popular memory of the 19 fifties, like the slogan i like ike. This idea, this been that so many people wore around the campaign of 1952, and 1956 conveys a notion of nostalgia and simplicity. It really emphasizes this idea of the 19 fifties as this era of prosperity, where america was a world leader, and the American People were happy in suburban homes, with their nuclear families. I like ike. Its so simple. And it conveys that happiness. This idea, however, is a myth. And, its a political construction. The 19 fifties, in fact, were a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal, that imposed gender hierarchies and mandated heterosexuality in
Advertising in the 1950s, highlighting Dwight Eisenhowers political campaign. She examines what components made them successful. Her class is about an hour and 10 minutes. Nothing perhaps captures the popular memory of the 1950s like the slogan, i like ike. This idea, this pin that so many people wore around the campaign of 1952 and 1956, conveys a notion of nostalgia and simplicity. It really emphasizes this idea of the 1950s as this era of prosperity. And the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple and it conveys that happiness. This idea, however, is a myth. And it is a political construction. The 1950s, in fact, it was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. It was a time in which anti communism targeted the liberal reform impulses of the new deal and often anticommunis
Focuses on international, diplomatic and military history of the 20th century. In particular the era of the world wars and the cold war. And in addition to the age of eisenhower, dr. Hitchcock is the author of the bitter road to freedom, a new history of the liberation of europe which was a Pulitzer Prize finalist and a winner of the george lewis spear prize and was also a Financial Times best seller in the united kingdom. Following dr. Hitchcocks remarks, ann compton who you all know will join dr. Hitchcock for a conversation on this great biography and the 34th president of the United States. Ann is a pioneer of journalism in america. She was the first woman to cover the white house for Network Television and was on the air for 41 years with abc news. Her longevity and her impact are inparalleled. Anns career at abc news span seven president s of the United States, ten president ial campaigns. She anchored from the white house, from capitol hill, and president ial travel that took he
Of the 1950s as an era of prosperity where america was a world leader and the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple and it conveys that happiness. This idea, however, is a myth, and its a political construction. The 1950s, in fact was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. It was a time in which anticommunism targeted the liberal reform impulses of the new deal and frequently, anticommunist took away Civil Liberties and these are all different areas of political pressures in terms of enforcing certain ideals and resisting against those that we will look at next week, but i like ike i like ike as a political construct shifted attention away from those divisions and it created a sense of consensus. In many ways this is a political construction and at the root of it was a v
Next, on lectures in history, Purdue University professor Kathryn Brownell teaches a class about political advertising in the 1950s, highlighting Dwight Eisenhowers president ial campaigns. She compares radio and early televised ads and examines what components made them successful. Her class is about an hour and 10 minutes. Nothing perhaps captures the popular memory of the 1950s like the slogan i like ike. This idea that this pin that so many people wore around the campaign of 1952 and 1956 conveys a notion of nostalgia and simplicity. It really emphasizes this idea of the 1950s as this era of prosperity where america was a world leader and the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple. And it conveys that happiness. This idea, however, is a myth. And its a political construction. The 1950s in fact was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal tha