You don t need to pay premium prices for a luxury crossover.
Compact SUVs are big business in the United States. Don t believe us? The best selling non-truck on US soil is the Toyota RAV4, which proves there s money to be made if you have a solid reputation and good product to offer buyers. But while the RAV4 may steal the mainstream sales, there are others fighting for a slightly more niche slice of the pie. The Mazda CX-5 and Nissan Rogue are vying for that slice, providing luxurious alternatives to the mainstream without quite competing in the premium segment. That s never something that would ve been said of any previous Nissan Rogue, but the 2021 Rogue is all-new, completely redesigned and riding on a new platform, bestowed with the latest in tech, safety, and comfort. This puts it right in line with what the Mazda CX-5 has offered for years, luxury with an affordable price tag attached. But the Mazda has been updated for 2021 as well, which begs the question: which is better?
This is where the Ariya will be built.
The Nissan Ariya is a big deal for the Japanese automaker. As its second-ever all-electric model, this Tesla Model Y competitor is expected to quickly outsell the far less stylish Nissan Leaf hatchback. Nissan has also been experiencing significant financial issues for the past two years, making it all the more vital for the Ariya launch to go off without a hitch.
But before that can even happen, a decision had to be made where it ll be built. Nissan reportedly considered its Sunderland plant in the UK for Ariya manufacturing, but the uncertainty surrounding Brexit and the increasingly high chance of a no-deal situation has forced the automaker to make other plans.