Google will be banning third-party cookies – which websites use to track online behaviour and show users relevant ads. Will it strengthen users’ data security, or Google’s dominance of online advertising?
Wherever you go on the internet, the same question pops up in one form or another: "Do you want to allow the use of cookies?" Where you click, where you spend time, what site you came from and when you return - information like this, stored on your computer and phone's browser, has become a key pillar of personalized online advertising. However, the pressure on browser companies like Google is growing as users grow increasingly aware of (and frustrated with) lacking data security, and many in th
Germany Tightens Rules on Marketing to Kids foodprocessing.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from foodprocessing.com Daily Mail and Mail on Sunday newspapers.
Germany tightens rules on marketing food to children: ‘Advertising must not induce children to eat unhealthily’ Germany’s voluntary code governing marketing food to children has been updated. “Advertising must not induce children to eat unhealthily,” Federal Minister of Food Julia Klöckner stressed. What are the changes and do they go far enough?
The German advertising industry, represented by the Central Association of the German Advertising Industry (ZAW), has tightened its voluntary rules of conduct for food advertising aimed at children. The revised code will come into force on 1 June.
Announcing the update, ZAW said the commitment – which applies to TV, radio, print and digital communications - would ‘provide even more protection’ for minors under the age of 14. The current rules apply only to children under 12. Within digital, the advertising body specified that the rules will cover ‘cooperation with influencers’, social netwo