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Jamie Biesiada
In recent years, the Mooresville, N.C.-based host agency Gifted Travel Network (GTN) has preached a group sales strategy of using a pied piper: Find a group leader, and the group will follow.
But in the time of Covid-19, GTN has backed away from that in favor of a different approach, what co-founder and chief sales officer Vanessa McGovern has dubbed the “come with me strategy.”
It’s not new in the industry, but it is for GTN.
“It is counterintuitive to how we’ve been teaching group strategies for the last couple of years at GTN,” McGovern said. “We’ve been very emphatic about an easy way and a hard way of the group strategy, with the easy, previous to Covid, being find a group leader. Find a pied piper, craft a trip around their interests and have them promote it.”