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Vanilla & Dark Choc is the first SKU in the new range
Plant-based ice cream brand Cecily’s has unveiled a range of frozen ice cream bites designed for snacking.
Called Cecily’s Lovely Little Bites, the range has debuted with one SKU – Vanilla & Dark Choc – which are made with coconut milk and contain 84 calories per three bites.
It marks the brand’s first move outside of traditional ice cream tubs. Its founder Cecily Mills said the brand wanted to turn the freezer into more of a focus for at-home snacking.
“We were talking about NPD during lockdown and we all agreed there was nothing for us in the freezer to go and snack on, and the only things that sometimes blurred the lines were dairy options. There were certainly no plant-based snacking brands in the freezer.”