By reaching new digital spaces, devices and platforms, grocers aim to reach new customers and provide consumers with more convenient shopping experiences.
Pringles and Caviar become viral sensation on Instagram and TikTok adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Consumers are using social media to buy products, and apparel, beauty, and food and beverage are the three categories they shop the most. A total of 45.5%
The recognizable chip brand, Pringles, has teamed up with The Caviar Co. to create an elevated treat in a box for both the "caviar curious" and the "caviar connoisseurs."