Cauliflower-fueled startup Outer Aisle Gourmet has accused bakery giant Bimbo Bakeries USA of a “behind-the-scenes ambush,” which it claims prompted Amazon to delist its fast-growing cauliflower sandwich thins just as Bimbo was preparing to launch its own cauliflower-infused sandwich thins under the Oroweat brand.
Cauliflower-fueled startup Outer Aisle Gourmet has accused bakery giant Bimbo Bakeries USA of a “behind-the-scenes ambush,” which it claims prompted Amazon to delist its fast-growing cauliflower sandwich thins just as Bimbo was preparing to launch its own cauliflower-infused sandwich thins under the Oroweat brand.