San Francisco baked goods company
Flour & Branch is relying on Jewish nostalgia to market its stuffed French toast.
There are two family-size varieties. The “Beshert,” which in Hebrew means “destiny” and is more commonly used to describe a love match, is “destined to be in your tummy,” according to the website of food delivery platform Goldbelly. The challah is marinated in whiskey and cream, then stuffed with cream cheese, blueberries and honey with a pecan brown sugar crumble on top. The “Mashugana” flavor is “a little bit crazy.” It’s made from chocolate babka and challah marinated in cream, stuffed with peanut butter chips and cookie butter, and finished with a brown sugar cocoa crumble and powdered sugar.