And leads you to your phone . To your phone. Theyre very much linked together. I think theres a tremendous amount of linkage between the phone and watch that i think is going to be critical. We should talk for a second about tablets. So flipboard was essentially launched with the ipad. Whats really interesting is that ipad sales at least are falling. So in the last quarter, they , were down Something Like 12 from a year earlier. There are people now who are saying that in between the larger and larger smartphones, the tablets and the lighter and lighter laptops like the mac book airs. What is the purpose of a tablet computer . What is the purpose of an ipad . How do you see that . Well, tablets are still growing quite fast. They may not be growing as fast as they were a year ago. Part of that probably is due to the fact that you have some larger screens on phones now and phones are starting to become more like tablets. But also part of that is the tablet, from a form factor point of vi